Businesses · A mid-size manufacturer
Example brief
The question
“We have forty AI ideas and budget for three. Which ones?”
Example brief: forty AI ideas, budget for three
This is a worked example of how we would run a brief like this one. It is an illustration of our method, not a client result.
The approach
We would run a two-week sprint with the leadership team. Every idea on the list is scored on three things: the value if it works, the effort to build it and the risk if it goes wrong.
The scoring happens in the room, with the people who would own each idea. Most lists shrink quickly once someone has to name the measure.
The top three each get an owner, a budget and a baseline, so that six months later nobody has to argue about whether it paid back.
What stays human
The decision on what to fund. We bring the evidence and a recommendation. The leadership team makes the call.
What we would aim for
The aim: three funded bets, each with an owner, a cost and a number that tells the leadership team whether it worked.
What we would measure
Hours saved, cycle time or cost to serve, chosen per bet and agreed with finance before anything is built.